The Loononna Edit October 2026 Hey Reader, Most of us are fully booked right now. Most of us are also quietly losing money on some of those jobs. The Real Talk A full Q4 calendar is not the same as a profitable one. October through December is when demand peaks, and it’s when we’re most tempted to say 'yes' to every date at whatever price closes fastest. Rush requests, back-to-back installs, clients who book the same week as everyone else and expect July pricing. We had two installs back to...