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We turn down outdoor installs in July. Here's why that's the right call.
The Loononna Edit JULY 2026 Hey Reader, No big reply to open with this month, but sometimes the silence is the data. July in Florida means we're in the thick of slow season, and honestly? We're using the time. Here's what's on our mind: The Real Talk We don't do direct sunlight installs in summer. Full stop. If a client comes to us in July with an outdoor setup (no tent, no covering, no shade structure) we tell them we can't do the job. Not that we won't. That we can't. Because a balloon...