The Loononna Edit SEPTEMBER 2026 Hey Reader, Slow season is over! Yippee! It's September now. Time to move. 😎 The Real Talk If you don't have October at least half-booked right now, you're behind. But, that's okay because there's time to fix that! Unfortunately that is the name of the Fall book calendar game. October through December is when balloon artists make the majority of their annual revenue. Corporate events, holiday parties, quinceañeras, weddings, so many things to celebrate! It all...
about 1 month ago • 3 min read
The Loononna Edit AUGUST 2026 Hey Reader, We’ve been getting pushback on our pricing structure, but we're not backing down. And neither should you. The Real Talk Since we started talking openly about pricing (what to charge, how to calculate it, why most balloon artists are leaving money on the table), we’ve heard two responses more than any other: “People in my area charge less.” “I try to charge correctly and clients just go with someone else.” We hear you. And we’re going to be honest with...
2 months ago • 3 min read
The Loononna Edit JULY 2026 Hey Reader, No big reply to open with this month, but sometimes the silence is the data. July in Florida means we're in the thick of slow season, and honestly? We're using the time. Here's what's on our mind: The Real Talk We don't do direct sunlight installs in summer. Full stop. If a client comes to us in July with an outdoor setup (no tent, no covering, no shade structure) we tell them we can't do the job. Not that we won't. That we can't. Because a balloon...
3 months ago • 2 min read
The Loononna Edit JUNE 2026 Hey Reader, Last month we asked what you were struggling with when it came to pricing. You answered. We're starting there. The Real Talk Vashanna Moorer — owner of Moorer Than a Party (@moorerthanaparty) — replied to last month's Ask with this: "I still struggle with pricing when the client wants 4 or more colors in the garland." Vashanna, this one's for you. Multi-color garlands are harder to build. And that distinction matters, because most balloon artists are...
4 months ago • 2 min read
The Loononna Edit MAY 2026 Hey Reader, Welcome to The Loononna Edit: our monthly newsletter for balloon artists who are serious about building something real. Every month you'll get one education drop worth actually reading, a roundup of what we're using and loving, and real talk from us about what's happening in this industry. No fluff. No sugarcoating. Just honest, useful content from people who are in it with you. We're glad you're here. Now let's get into it. 🎓 The Education Drop 📌 The...
5 months ago • 2 min read